Meta Ads & Growth Specialist

• Campaign Management & Scaling: Execute, monitor, and optimize day-to-day Meta Ads campaigns from initial audience and creative testing phases through to scaling budgets aligned with revenue growth targets

• Performance Analysis & Diagnosis: Track key performance indicators (ROAS, CPA, CTR, conversion rates), diagnose campaign performance bottlenecks, and implement data-backed adjustments

• Market Research & Creative Strategy: Conduct target audience, competitor, and market trend research in the US market to build creative briefs and structured A/B testing frameworks

• Tracking & Data Infrastructure: Set up and maintain robust tracking across Meta Ads and Shopify platforms, including Meta Pixel, Conversions API (CAPI), UTM tracking architecture, and performance data reconciliation

• Cross-Functional Collaboration: Partner closely with copywriting, creative, and product teams, utilizing performance analytics to guide ad content creation and positioning

Core Requirements:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field

• Experience: Minimum of 2 years of hands-on experience managing Meta Ads campaigns, backed by quantifiable achievements (managed budget size, ROAS, CPA targets)

• Data Literacy: Strong analytical capability to interpret performance metrics, diagnose underlying campaign issues, and propose actionable solutions

• Language Proficiency: Professional working proficiency in English (capable of conducting US competitor research, reading documentation, and writing basic creative briefs)

• Mindset: Self-driven and adaptable, with a strong commitment to learning and owning campaign performance in an agile DTC environment

Preferred Qualifications (Nice to Have):

• Direct experience running ads for DTC or Print-on-Demand (POD) brands targeting US or EU consumers

• Prior experience marketing personalized or made-to-order products with extended production/shipping timelines

• Hands-on experience sourcing, briefing, and coordinating with KOLs, KOCs, or User-Generated Content (UGC) creators for paid ad assets

• Financial Incentives: Monthly salary from 12-15M+ VND with competitively structured compensation including a 13th-month salary and performance-based bonuses based on annual reviews

• Health & Insurance: Full compliance with fundamental benefits under the Vietnamese Labor Law, supplemented by premium BVI Healthcare Insurance

• Work-Life Balance: A standard 5-day work week (Monday – Friday, 7.5 hours per day) alongside 12 days of paid annual leave

• Office Perks: Daily complimentary lunch with a rotating menu of freshly prepared meals, plus a fully stocked pantry featuring free coffee, tea, snacks and refreshments available throughout the day

• Culture & Engagement: Vibrant company culture with annual corporate trips, monthly team-building activities, and special celebrations for key occasions (e.g., Women’s Day, Year-End Party, Christmas)