SEO Content Writer

Content Planning & Multi-Channel Execution (70% Execution/ 30% Planning)

• Perform keyword research, content mapping, and channel planning

• Draft, edit, and publish engaging short-form and long-form content across multiple touchpoints, including blog posts, newsletters, emails, social media updates, community posts, and landing pages, strictly following brand guidelines and quality checklists

Freelance Content Management & Quality Assurance

• Partner with external freelance writers to produce high-performing long-form website content

• Manage keyword allocation, conduct thorough editorial reviews, and enforce adherence to internal content quality standards

Inbound Strategy & Optimization

• Contribute to the development of comprehensive inbound marketing plans across digital channels

• Propose creative content ideas, strategic positioning, and optimization tactics to enhance overall content performance

Cross-Functional Collaboration

• Partner closely with the graphic design team to produce visually appealing marketing assets tailored for content distribution across owned and paid media channels

Performance Tracking & Growth Initiatives

• Track, analyze, and report on key channel performance and traffic growth metrics

• Recommend actionable, data-driven strategies for ongoing content and workflow optimization

General Operations

• Execute additional content and marketing-related tasks as assigned by the line manager

Core Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, Economics, Communications, or a related field

• Experience: 6 months to 1 year of proven content marketing experience, preferably within B2B SaaS, Shopify ecosystem, eCommerce, or technology products

• Language Proficiency: Strong command of written English (equivalent to IELTS 6.0–7.0 or higher), featuring clear, persuasive phrasing and an adaptable brand voice

• SEO & Content Expertise: Hands-on experience creating diverse long-form and short-form content formats & Solid understanding of On-Page SEO techniques, alongside awareness of modern Search & AI discovery practices such as Artificial Intelligence Optimization (AIO) and Generative Engine Optimization (GEO)

• Core Competencies: High attention to detail, proactive mindset, adaptability, logical problem-solving abilities and strong cross-functional teamwork

Nice to have

• Practical familiarity or experience with link building strategies, backlink profile analysis, and off-page SEO practices

• Financial Incentives: Monthly salary from 10-13M VND with competitively structured compensation including a 13th-month salary and performance-based bonuses based on annual reviews

• Health & Insurance: Full compliance with fundamental benefits under the Vietnamese Labor Law, supplemented by premium BVI Healthcare Insurance

• Work-Life Balance: A standard 5-day work week (Monday – Friday, 7.5 hours per day) alongside 12 days of paid annual leave

• Office Perks: Daily complimentary lunch with a rotating menu of freshly prepared meals, plus a fully stocked pantry featuring free coffee, tea, snacks and refreshments available throughout the day

• Culture & Engagement: Vibrant company culture with annual corporate trips, monthly team-building activities, and special celebrations for key occasions (e.g., Women’s Day, Year-End Party, Christmas)