Content Marketing Executive

• Content Creation: Implement multi-channel content plans across blogs, eBooks, social media, newsletters and community channels per team guidelines

• Content Optimization: Produce and optimize high-quality, original content that aligns with brand standards and SEO best practices

• Strategy & Planning: Participate in developing comprehensive inbound marketing strategies, contributing creative ideas to maximize content impact

• Cross-Functional Collaboration: Partner with the Design Team to create visual assets for content distribution across owned and paid channels

• Interdepartmental Alignment: Work closely with Product and Customer Support teams to deliver high-value content that addresses user needs and drives key performance metrics

• Performance Tracking: Monitor and analyze channel growth metrics to propose continuous optimization and improvement initiatives

Core Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, Economics, or a related field

• Language Proficiency: Strong English writing and editing skills with a clear, persuasive and brand-consistent voice (IELTS 6.0–7.0 or equivalent)

• Relevant Experience: 6 months to 1 year of experience in Content Marketing, ideally within B2B SaaS, Shopify, eCommerce or tech-product sectors

• Content Portfolio: Hands-on experience producing both long-form and short-form content

• Marketing Knowledge: Solid understanding of SEO, content strategy, and the marketing funnel

Nice to have

• Detail-oriented, proactive, agile and self-motivated work ethic

• Strong teamwork, analytical mindset and cross-functional collaboration abilities

• Financial Incentives: Monthly salary from 10-13M VND with competitively structured compensation including a 13th-month salary and performance-based bonuses based on annual reviews

• Health & Insurance: Full compliance with fundamental benefits under the Vietnamese Labor Law, supplemented by premium BVI Healthcare Insurance

• Work-Life Balance: A standard 5-day work week (Monday – Friday, 7.5 hours per day) alongside 12 days of paid annual leave

• Office Perks: Daily complimentary lunch with a rotating menu of freshly prepared meals, plus a fully stocked pantry featuring free coffee, tea, snacks and refreshments available throughout the day

• Culture & Engagement: Vibrant company culture with annual corporate trips, monthly team-building activities, and special celebrations for key occasions (e.g., Women’s Day, Year-End Party, Christmas)